Users will soon have a new feature that enables them to cut down on the amount of AI-created videos appearing in their timelines. This step comes as the company revealed that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread release. This development coincides with a increase in AI-generated material, fueled by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately one in 10 of the fastest-growing channels on another major platform primarily display AI-generated videos. A large amount of this output is deemed low-quality AI content, a phrase for substandard, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, from computer-generated images to informative clips, and we intend to offer the community the ability to see more or less of that, based on their own likes,” commented a spokesperson.
Volume and Proportions
The platform announced that there are currently over a billion videos on its service labeled as artificially created. Overall, in excess of 100 million videos are added to the app every day, making clips made by AI a limited portion of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the amount of AI-generated videos they view by opening the content preference setting in the platform and picking “AI-generated content”. Additional categories that can already be controlled under the filter encompass current affairs, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s policies require creators to tag “realistic” AI-made content, and it forbids malicious AI impersonations of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
In addition, the platform will from now on apply an artificially created watermark to content created with its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This action is aimed to deter users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is furthermore introducing a two million dollar educational fund for experts and institutions to develop informative material about using AI responsibly. This project will support non-profit groups dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, during debate over proposals to cut jobs for a large number of safety staff in the United Kingdom. It is planning to cut 439 jobs in its user protection team in London, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A senior executive clarified that human moderation would remain essential, but AI can protect employees by filtering out the most harmful content ahead of it gets reviewed by staff. The company announced a 76% decrease in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
